Evolved Novelties Announces Exclusive North American Distribution Deal With Touche

[XCritic Editor]

EVOLVED NOVELTIES ANNOUNCES EXCLUSIVE NORTH AMERICAN DISTRIBUTION DEAL WITH TOUCHE

Touché retail distribution pattern to echo Evolved Novelties retail footprint and enters the U.S. market with a bang!

Canoga Park, CA – July 9, 2010 – Evolved Novelties is thrilled to announce an exclusive deal to distribute Touché Novelties in North America. Both Touché and Evolved are toy industry leaders globally and this North American partnership will allow for full scale distribution of the Touché brand in an important global market that independently would have taken years to build. Retailers and distributors now have access to a plethora of quality novelty product and unique product choice from a leading U.S. manufacturer and industry award winner – Evolved Novelties.

“Evolved Novelties has proven that you can be an industry leader in novelties and DVD market. More importantly, I believe that both Shots Media and Evolved can work together to strengthen their brands,” said Oscar Heijnen of Touché.

Touché massagers set themselves apart in the retail environment, featuring premium packaging & design (inspired by the Parisian fashion industry), therefore adding a touch of class, sophistication and ephemeral appeal to the brand. This unique consumer marketing approach has previously won awards for the Evolved line and thus the symbiosis between the two companies will be unparalleled in the US marketplace.

All Touché massagers are made of the highest-grade silicone that easily adapts to a person’s body temperature, ultra silent motors that are designed with an extra layer of silicone to ensure quiet vibration, and all toys are phthalate-free, non-toxic and meet RoHs standards.

“We are excited to distribute Touché in North America. Touché products encompass the class and sophistication that Evolved Novelties embodies while also continuing to push the envelope with design and innovation,” said Greg Alves of Evolved Novelties.