XCritic Interview: Chloe Amour Discusses Shooting Her Own Content, Feature Dancing and More
Latina starlet Chloe Amour has ranked amongst porn’s most popular performers since entering adult industry waters in 2013. Now nearing her five-year anniversary in XXX entertainment, the native San Antonian is as adored as ever as she continues to embark on a new, fresh chapter in her career.
Following a hiatus in 2017, Amour announced upon returning to adult last fall that she would no longer shoot for mainstream production companies in favor of producing her own content exclusively. You can find the Tex-Mex actress on the following platforms:
Premium Snapchat: FanCentro.com/ChloeAmour
Additionally, you can visit Chloe’s official blogs at LamourDelavie.com and ChloeNSFW.com. All booking inquiries may be directed to [email protected]. For feature dancing queries, please contact The Lee Network. Chloe's FreeOnes page is available for viewing here.
Chloe Amour kindly spoke with XCritic on the afternoon of February 2 to discuss her transition from mainstream to self-produced performer, dilemmas facing the modern-day adult industry, life on the road as a feature dancer and more.
(Interview conducted by Cass Ashlen. Special thanks to Dominic Acerra at EMM Report)
We are coming off of AEE week, which wrapped up last weekend. Can you tell us about your time at the Expo?
My time at the Expo was great. I was so happy to sign at their booth. It was actually my first time signing at their booth. I loved it because I had my own little space and got to meet and greet with everybody, which was awesome. So, I had a lot of fun.
I understand you did a V.I.P. photoshoot at the Expo as well.
I did, yes. It was the first time I ever did something like that. I just wanted to give back to the people who support me. I feel like the turnout went very well because everybody had a lot of good feedback for us. Considering it was the first time we did it - I mean, working out location and things like that - I feel like considering it was at the hotel and stuff, everybody got really nice shots and all kinds of stuff. They were just able to have a more intimate experience with me versus being on the Expo floor and having to share the attention with other people, or feeling rushed, or not being able to get shots that they typically would.
So, I think it was just an awesome turnout and something that I would love to do again in the future - possibly in other places, not just Vegas. Possibly in California, possibly in New York. Because the fans are all over and they are always asking, “When are you going to be here?” “When are you going to be there?” A couple of the people there, they were visiting the Expo, so they don’t even live in Vegas. There are just little things that we’d like to tweak in the future.
You returned to the adult industry last fall following an extended break and announced upon returning that you would no longer be shooting for actual production companies, but instead for your own platforms such as OnlyFans and ManyVids, and I believe you also have some stuff coming up on the ModelCentro site as well. Can you talk about your decision to stop performing for studios in favor of shooting your own content?
Yes. As difficult as it was for me to put a stop to that and let go of it, I feel like it’s the best decision for me business-wise for me to be more exclusive and concentrate on my brand, the way that I want to brand myself, the way I want people to perceive me and content that I’m proud of and able to put my stamp on. So, that’s kind of why I made that decision this year. I think having the break that I did made me think about what I wanted to do in the future, if I was going to continue to shoot and how I wanted to do it.
It’s kind of nice to be your own boss and I’m very much interested in directing, producing and editing. It makes me feel like my making this decision is going to give me more opportunity because I’ll be the one who is in control of my content and the Chloe Amour brand.
Another upside to shooting for yourself is that in addition to the creative freedom and security that comes with it, you own the content.
Yes! I’m so glad that you brought that up because that is the most important thing. In the beginning, we’re not quite as knowledgeable about what we’re getting into - and that’s okay. (Laughs) You slowly learn. You shot for somebody and then they sold it to, like, ten different companies and you’re like, “Wait a minute … what? How is that happening?” But if you’re shooting it yourself, you know exactly where it’s going and exactly what you should be making for that. Just little things like that.
I remember my first year or two in the industry, I would see myself on sites and I was like, “I didn’t give you permission to post my content there.” So, I’d contact them and they said, “The company you shot for released it to us.” I was like, “What? That’s crazy.” So, it’s just about protecting yourself and knowing where you are going.
Granted, the good thing about shooting for these companies is that you’re definitely getting lots of exposure. But I think when you reach a certain point in the industry where you have somewhat of a following or a following that you think is going to support you, then it’s okay to take the risk and take the chance and venture out, and believe in your own craft.
And that seems to be the way things are headed in the industry.
A lot of girls, yeah. Definitely a lot of models are coming to their senses and wanting to do the same thing because at the end of the day, it’s kind of like you are doing a lot of free work or free promotion for these companies when you could be putting that time and effort into yourself.
And again, this is your content that you can utilize however you may like in the future, as opposed to a company putting out compilations and such and making money from one scene of yours for years down the road.
Exactly. I mean, even content I shot two years ago, it’s either still being released now or barely being released now. And it’s because they release it first through a company that I shot with in Europe, and now, two years later, they are trying to release it again in the United States, like making it something new. They are always figuring out ways to recycle content. And I can respect that, but by the same token, it’s something that you learn: Do you want to continue to shoot for other people or do you want to shoot for yourself? Also, too, the creative freedom, like you said.
Also, with the time that I have, I’m planning on webcamming more, so I can get more time with my fans - interacting with them, hearing what they want from me, what they want to see from me. I don’t see myself producing everything that comes to mind for them (Laughs), but at least I can kind of give them a more personal experience with me.
You arrived on the adult scene in 2013, and it seems to me that you really exploded in popularity almost immediately. Can you talk about what it was like to enter the business and be under such a bright spotlight so quickly? Because I would imagine it must have been pretty overwhelming, at least to an extent.
Yes, it definitely was. Although it was extremely exciting, it definitely was very, very overwhelming. It was nothing I had ever experienced before and more than I think I was prepared for. I remember before I got into the adult industry, I had shot with Playboy and I was like, “Okay, the only people who are going to see these pictures are members.” (Laughs) And it definitely doesn’t work out that way. Once something is released on the Internet, people are able to download it, copy it and then they release it on all these other platforms. So, basically, people were able to see naked photos of me on the Internet - on these free sites - and I had no clue until one of my friends had brought this up, like, “Hey, did you know this was on the Internet?” Obviously, I know it’s on the Internet because I did it, but I didn’t know that everybody was going to be able to see it. I thought only people who were members of that site were going to see it.
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So, I was a little naïve. But, I think because of that experience, it prepared me a little bit. But then, when I got further into the adult industry, I definitely learned, like, “Oh, my gosh.” There’s social media, all this interaction with strangers and people who don’t even know me who have something to say about the way you look and what you are doing. That’s the overwhelming part: Having the whole Internet see you in a certain way.
And with the adult industry being such a unique business, I would imagine there may be even more of a learning curve than in other genres.
Toward the end of last year, you released a video of yourself speaking about the issue of sexual harassment and with all of the tragedy in the adult industry over the past half-year or so, the topics of bullying and cyberbullying have really been brought to the forefront. Can you talk about your feelings on these subjects and how prevalent you believe they are, not only in the adult industry, but entertainment in general?
In entertainment in general, it’s definitely very real. Remember, when we go back to me branching out in this industry and it being overwhelming, that is what I endured was cyberbullying. Nobody prepares you for that, nobody warns you, no one ever really talks about it. It’s just something that you kind of learn to deal with on your own and I think some of us never really learn how to deal with it. For me, I just learned to ignore it, but it’s something that’s always been very much there.
I think because we don’t really have a mentorship in our industry is why a lot of us are lost. It’s really sad. And I don’t really know how to even touch on it or figure out a solution unless we were all to come together. The problem is that there is so much competition in the industry, so it’s kind of hard to trust one another in having those conversations, because you never really know if it’s going to be used against you. It’s kind of like a popularity contest, being in this industry - you want to be liked, you don’t want to say the wrong thing.
I know that this year, when I was at the awards show, one of the female performers who passed, her husband spoke on starting a project for performers. That way, you would have somewhere to go if you ever needed help or had questions. And I think that’s super important - I think if all of us worked together, we would be able to fight the cyberbullying and things like that. Right now, it seems like we are at odds with each other - because everybody wants that number-one spot. (Laughs)
It’s just a difficult subject. For example, (Kevin Moore, August Ames’ husband), he’s a director in the industry, him starting this program, hopefully it helps people already in the industry or people who come in. Because I know I never had that, veteran performers never had that. I think it has definitely changed what’s going on. I think the industry is trying to evolve in some way.
Right. It is such a major issue, and as you touched on, there is no easy solution. But it does appear as if people in the industry are taking steps to improve things.
Yeah, it is definitely a problem that has been spotlighted. It is such a tragedy the amount of people we have lost in such a short period of time. But it’s a very real thing. And I know that probably each and every one of us who is involved in this industry has something going on, but we just don’t necessarily have that support system.
I think a lot of people might actually rely on social media to make themselves feel better. And then, when they are not getting it from there, you feel like you are alone and have nothing. I’m not really a big social media person. I don’t want it to get too much into my head. But it’s something that you can’t really get away from with any business these days. Social media is very important in growing that business.
I think we just have to figure out a way to balance ourselves and separate ourselves from fantasy and reality, and just come to terms with that. We are selling a fantasy and that’s what the fans want to see, but the fans think that’s just the way our lives are 24/7. Having to keep up with that constantly is very overwhelming in itself and we struggle a lot sometimes. That line gets a little blurry.
You have also delved quite a bit into feature dancing and you even embarked on a North American tour last year. Is that something you enjoy and are looking to continue as a major part of your career?
I do enjoy it. It’s very liberating for me. It’s super fun to dance and be playful on a stage because pole dancing is a great workout and it’s so beautiful. I see it more as artistic. It’s great for the fans, too, and even new people who don’t know who you are, having these meet and greets available.
It can be a little wearing on you, always having to travel, be somewhere and be up late. Also being exposed to that club life - there’s always, like, partying going on. But as long as you are responsible about it, I think it’s something great for your career.
Before, I used to go to clubs that were contacted though my agency. But now, if I do decide to go out of town for something, I’m a little bit more strict about where I’m going. I did let my agency know that I’m probably going to be exclusive to the Spearmint Rhino and Sapphire clubs because I’ve done so much traveling in my career already, and although I do love it, sometimes the reality is, it’s a job. It’s work. It’s a work trip. It’s not a personal trip where I’m just going to go and be on my schedule - I’m on everybody else’s schedule. So, because I’m trying to focus more on my websites, I don’t want to spread myself too thin by trying to travel here and there because I still already am having to travel between California and Nevada for shooting.
I do plan on (feature dancing). I talked to my agent about it during AVN week. We were just kind of tweaking my contract a little bit. But if I am doing any tours, it would be exclusively with those clubs, or any club that is owned by Spearmint Rhino or Sapphire.
It’s always nice if you can acquire some kind of exclusive arrangement in any genre, really. I’m sure it makes things easier for you and perhaps more secure.
Absolutely, absolutely. I one-hundred percent agree. I do feel bad because people will be like, “Are you going to come here?” And it’s some random place that I’ve never been. But for me and my time right now, I’d rather just go to major cities and the bigger clubs. I’ve tried the smaller clubs and those are great, too, but it’s very exhausting with the traveling and you don’t really feel like you get much rest having to fly here, layover, if you miss your connection - it’s literally like a whole day of travelling if you’re going somewhere. If you calculate all that time with what you are being compensated for doing a scene, it’s like, “Hmm … do I want to get on a plane right now, or do I want to focus on my number one-priority, which is my website?” You know?
Absolutely. I think that’s something many people don’t realize about those who travel a lot for their careers. You mentioned earlier about how you are on other people’s schedules and it’s a work trip, not a personal trip. You may not get to do a whole lot of sightseeing and such. It all depends on what your schedule is for that trip.
Yeah. People are always telling me, “That’s so cool. You got to go here.” And then they ask me, “What did you get to see while you were there?” And I’m like, “Um … I got to see the plane, the hotel room and the club.” It’s not like I had all of this energy to be able to go and see stuff before I have to spend the whole night working and when I was just travelling the whole day. (Laughs) Unless you want to take extra days to be there, but the kind of person that I am, I’d rather be sleeping in my own bed. I don’t want to spend extra days sleeping in a hotel room.
And I’m sure that would be coming out of your own pocket as well if you decided to extend a trip.
Yeah, exactly. Exactly. (Laughs)
I understand you have a column upcoming on the Junnnktank.com website?
Yes! I’m super excited about that. It’s been a long time coming. It’s definitely going to show more of my interests and personality outside of the adult industry. It’s going to be more mainstream. I live in L.A. right now and I travel to a lot of places for events, and they are always hosting awards shows here, so I’ll get to speak more about that and what’s going on, and travelling adventures. So, it’s going to have a more broad spectrum. I do like writing a lot, so that’s why we thought the column would be good for me. I probably should have done it like a year ago (Laughs), but the time just kind of escaped me. So, I’m really excited about that.
It’s not going to be anything explicit or erotic-oriented. I think that’s kind of what the rules were. But it can still be very artistic. There are photographers, models and actresses on there, and just different people speaking about their daily life and daily struggles.
I absolutely believe that fans of the adult industry are interested in learning more about the performers as people. That’s how it seems to me, anyway.
Sort of moving away from your career, can you tell us about yourself as a person - some of your interests and hobbies, and favorite musicians and movies and such?
So, me as a person … first off, I have five true loves in my life, which are my three cats and two dogs. (Laughs) I’m a big animal-lover. One day, I’d like to own an animal foundation, some kind of animal rescue, a cat/dog shelter or something of that nature. Like I said, I have three cats and two dogs at home, and I wish I could have more - or birds or fish and all that. (Laughs) A lot of it takes time. And even though there are always people saying that zoos aren’t treating animals well and things like that, I feel like I still support zoos and aquariums just because I want to be able to see the animals and know that they are doing okay and appreciate their beauty.
I like being out in nature. I like hiking. I’m planning on doing more road trips this year just so I can see more places and be able to stop in and check it out.
I like doing adventurous things, thrill-seeking things. Lots of people are afraid of heights and I kind of am, too, but I enjoy skydiving. I would like to go cage diving with sharks (Laughs), because when I travel to places like Hawaii or Costa Rica, I always want to do an excursion with nature or with animals. So, that’s definitely a big thing with me.
Recently, there was the lunar eclipse and I stayed up late to see that. It was the Super Blue Blood Moon. I’m fascinated by science and the Earth, moon, Sun and Solar System (Laughs), so that’s something I’m always definitely interested in talking about.
Movies and music is, like, my love. People can always talk to me and movie reference with me, and I’ll probably know what it is, or if I’m in another room and I hear a movie on, I could probably tell you who’s talking, who’s the actor. When I watch movies, too, I’m not just watching it to enjoy it, I’m looking at it for other things like, “How did they shoot that?” “What made them put that in the script? Did they even put that in the script? Did they improvise? Did they ad-lib?” I’m very fascinated by the movie world.
Music, I love musicals. I just saw Aladdin last night at the Pantages Theater. In regard to music in general, my favorite is probably BDM because I like going to music festivals. I’ve gone to ACL and Coachella. It all goes hand-in-hand because I love being outside and hearing the music and being around the ambience of that, being around people and everybody enjoying it. Just the vibe and energy. Everybody’s there for one reason: To have a good time and enjoy music. Because music feeds the soul. And movies, for me, feeds the imagination.
Something that I would say is lacking in my life that I used to really love is reading more. I’m definitely fascinated by psychology and understanding people, why they are they way they are and giving people the benefit of the doubt because we’re not perfect individuals. Just trying to be a more selfless person and helping people.
Originally, when I was in college, before I dropped out and did the whole nude modelling/Playboy/Penthouse/porn thing, I was studying to be a psychologist. And then I went a little further where I changed my major to Biology to be a psychiatrist because I figured in some way, I want to be able to help people and I feel that if more people were in tune with that, the world would be a better place - understanding each other, that we all have some type of issues, that they came from somewhere and just being more open and talking about it. But, we’re all fearful and we don’t want to be judged.
When people do get to know me, when I let people in, I feel like I’m just a very deep person. Small talk, to me, is typically very uncomfortable. (Laughs) I’d much rather talk to somebody about deeper issues or whatever is going in the world, or just being multicultural and things like that.
So, yeah, I have a huge love for movies, music, art. I’m always down to try something once. I’m always open to new activities, it doesn’t matter what it is. I’ve been to punk festivals - I’ve seen people whose first hit was in the 60s and 70s and they are still on the road, and I’ll go to that concert. So, I just love live music in general - it can be classical, jazz, EDM, hip hop, rap - it doesn’t matter. As long as it’s live, I’ll be there to support and listen.
Also, I do have an interest in makeup, beauty and skin care. I haven’t touched on it too much, but I definitely surround myself with people with the same interests. It’s also an art form and it’s wellness - skin care is taking care of yourself.
Makeup, I have lots of friends who do amazing makeup. It’s kind of like the face is a canvas and they get to express themselves.
Yeah, my interests are mainly art, music, movies, animals. (Laughs) I’m trying to think of my top ones. Travelling, seeing the world. I don’t want to get stuck in the bubble of my own little comfort zone of L.A. or where I’m from, which is San Antonio. I want to travel and see how other people live and somehow take that back with me.
I feel like I went in a hundred places. (Laughs) I was trying not to forget and then trying to remember what I was talking about. Sorry! (Laughs)
(Laughs) No, that’s great - that’s why I asked, so people can learn more about you as a person. It’s something I always like to do. Are there any current or upcoming projects in the works we maybe didn’t touch on that you would like to put out there?
I feel like we touched on most of it. We discussed ModelCentro - I am planning on launching my exclusive website through ModelCentro this month. I’m still working with my editor on organizing all the content and releasing it.
ManyVids, OnlyFans, I have a premium Snapchat - those are platforms where you can see content of mine that is exclusive. The only way you will see anything that involves Chloe Amour will be on those platforms.
One thing we didn’t mention is that I’m planning on doing a YouTube channel and showing people different sides to Chloe to my fans and anybody who is interested in my work. Like you said, they want to be able to get to know the person and see the other side of their life.
So, doing a YouTube channel and a podcast with one of my fellow performers. She’s always on the fence on whether she’s going to get back in or shoot for herself, and she’s just taking a break right now. But her and I, I feel like when we get together, it’s just like girl talk. I know there are already a lot of people out there doing those types of things, but I feel like it’s kind of just good for us to … if we can’t be open with everybody, then we’ll just be open with each other - and why not record it for a good laugh, a cute little story or whatever is going on? People want to listen, so we’ll just put it out there.
I have a SoundCloud because I’m planning on working more on my music side. I’ve been learning how to DJ, I just haven’t released anything or set any dates. But that’s definitely something to look into in the future. I’m also doing more mainstream projects, like independent films and things like that.
But anything that I do end up doing, I’ll just post on my blogs, social media, or my website. It’s just a lot to cover - the timing, planning and everything.
And then the feature dancing - whether it’s at Spearmint Rhino or Sapphire, it’s probably going to happen this year. I just have to figure out about scheduling, because I’m also in school right now, I did decide to go back to school. So, I’m just having to balance my work schedule with that. But there will be a lot of different things from me. (Laughs)
Well, congratulations on going back to school - that’s awesome.
In closing, is there anything else you’d like to say to readers?
I just want to say thank you for taking time out to read this article about me and supporting my work. If you are new to this, hopefully you like it and feel free to give me any of your opinions and suggestions. I always have an open ear. If you see me on the street, just say hi and smile. (Laughs)
And for anybody going through a rough time, just continue to believe in yourself and reach out to somebody - anybody. I think it’s important to be more open.
I absolutely agree with that. Hopefully, we see some positive changes upcoming.
I hope so, too.
Thanks for taking some time out to speak with me. It was lovely talking to you and I appreciate you giving me such a great discussion.
Well, thank you for wanting to interview me and taking time out for that, too.
I wish you all the best in your future projects. Take care.
Thank you so much. Likewise.